The Ezaki family has been creating and innovating confectionary products, including the immensely popular Pocky, since 1922. Their company, Ezaki Glico is currently run by Katsuhisa Ezaki, who has been serving since 1982.

First sold in 1966, Pocky consisted of a biscuit stick coated with chocolate. Simply enough, right? It had sales of ¥30b yen in its first two years (roughly $30.2b USD) and was an instant hit among Japanese teenagers.

Founding Father
After the death of one of his sons, Riichi Ezaki had retreated to a fishing village and noticed a group of very healthy and active children playing. Further investigation yielded the villagers’ high consumption of oysters which contained elevated levels of glycogen.
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Tags: biscuit stick, chocolate, ezaki, pocky, riichi ezaki, treat, yen